What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
About the Client

Mobile Vikings

Mobile Vikings isn’t just another telecom brand. With over 100,000 customers, it has built a reputation as Poland’srebel operator — a community of people who proudly“swim against the current.”The challenge of launching its flagship “Against theCurrent” campaign was not about tariffs or features. It wasabout identity. How do you translate rebellion, freedom,and authenticity into characters that people can believe in?How do you make AI feel not artificial, but deeply human?

The Challenge

"Against the Current” Campaign

The brief was to create four characters capturing the soul of four distinct lifestyles in digital form – ZEFIR (the minimalist), FALA (the flow-rider), SZTORM (the storm-chaser), and VALHALLA (the unlimited warrior). But here's the catch: these characters had to feel so real, so authentic, that viewers would connect with them on an emotional level. No generic stock photo models. No corporate polish. Just raw, Viking authenticity

1

Brand's DNA incorporated

Create photorealistic personas that capture Mobile Vikings' DNA and different user lifestyles

2

AI marketing Assets Arsenal

Deliver complete campaign arsenal: 30-second hero video, four 15-second plan-specific ads, 50+ staticphotos

3

Custom AI App

Build custom AI application enabling unlimited content generation with brand characters

Ensuring AI consistency

Diffusion models produce random results, whereas TV production demands consistency in shots, including scenery,  characters or even costumes.

Transferring AI copyrights

Television commercials are protected by copyright, so in case of AI production the agency had to involve top law firms to set regulations and guidelines.

Meeting pharma restrictions

The script had to be designed to meet the stringent requirements for airing a potency drug advertisement before night airing time.

Solution

A New Standard for AI-powered Campaigns

Together with Mobile Vikings we’ve delivered a complete, ready-to-run package that turns “Against the current” into a lived lifestyle, not just a slogan: a 30-second hero film, four 15-second cuts, 54 publication-ready photos and a brand-trained generator that produces images and video clips, giving the team fresh, consistent content in minutes and removing the need for re-shoots

Results

Scalable Content Creation Superpower

The Mobile Vikings project sets a new standard for AI-powered campaigns. It shows that AI can do more than just replace traditional methods; it can create a new level of quality that is hyperrealistic, controllable, and scalable. For mimo.ooo, this project proved that AI can serve not only efficiency but alsoauthenticity, creating characters that are not just visually realistic but also genuinely representative of the brand's core values.

Aigen PRO

A brand-trained tool to create on-brand images and short clips

AI powered videos

One 30-second hero film and four 15-second ads, one for each plan

54 photos

54 photos for key visuals, OOH, social, and packshots

mimo.loop

System crawled forums, online conversations, and social media

Testimonials

Capturing the DNA of Mobile Vikings

Our collaboration with mimo.ooo allowed us to fully harness the potential of AI, creating assets that perfectly capture the DNA of Mobile Vikings—a community-driven, alternative brand. We received a complete set of ads, photos, and a tool for generating graphics—all produced entirely with AI.

Olga Konieczyńska
Senior Project Manager, Mobile Vikings

Uncover the full potential of your brand through data-powered campaigns.