What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
About the Client

Adamed

Adamed Pharma is a Polish family-owned pharmaceutical and biotechnology company manufacturing over 500 products offered to patients in over 70 countries around the world. The company employs almost 2700 people. For more than 20 years the company has been carrying out innovative R&D work, for which it has allocated PLN 2.1 billion. Adamed has been working with leading universities and scientific institutes domestically and abroad. The company’s intellectual property is protected by over 200 patents in most countries of the world.

The Challenge

Producing AI commercial in predictable way

In the search of innovation Adamed start to collaborate with Mimo.ooo, a creative tech company to deliver a pioneering solution - the first, fully AI-generated TV ad. The agency had to overcome several challenges.

1

Ensuring AI consistency

Diffusion models produce random results, whereas TV production demands consistency in shots, including scenery,  characters or even costumes.

2

Transferring AI copyrights

Diffusion models produce random results, whereas TV production demands consistency in shots, including scenery,  characters or even costumes.

3

Meeting pharma restrictions

The script had to be designed to meet the stringent requirements for airing a potency drug advertisement before night airing time.

Ensuring AI consistency

Diffusion models produce random results, whereas TV production demands consistency in shots, including scenery,  characters or even costumes.

Transferring AI copyrights

Television commercials are protected by copyright, so in case of AI production the agency had to involve top law firms to set regulations and guidelines.

Meeting pharma restrictions

The script had to be designed to meet the stringent requirements for airing a potency drug advertisement before night airing time.

Solution

Maxon 1 “Dating coach"

The first fully AI-generated TV commercial for Maxon combined a charismatic virtual character with consistent visuals and full regulatory compliance, delivering faster production, reduced costs, and unmatched creative flexibility.

Maxon 2 “Women of our lives”

Maxon 1 was a breakthrough, but also a hot topic of discussion. Today, in 2025, we present Maxon 2 – an ad that was not only created by AI, but which is no longer distinguishable from a classic film production.

Results

Speed, cost efficiency, and creative flexibility

This innovative approach to advertising has not only set a precedent in the industry but has also brought forth a suite of tangible benefits for Adamed Pharma.

50% Cost reduction

The AI-driven production process proved to be more cost-effective than traditional methods without compromising quality.

Faster production

In the fast-paced world of pharmaceutical ads, where timing can be critical, the agility provided Adamed is a competitive edge.

Creative Flexibility

Thanks to AI technology, Adamed could explore a variety of scenarios, characters, and shots, all within the budget.

Predictability and Consistency

Despite the pioneering use of AI, the final product was innovative, aligned with brand and marketing objectives.

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