Our beliefs shape our build
From co-piloting AI to campaigns that self-improve, we’re not just building systems — we’re changing the system.
Our beliefs
Intelligent workflows. Rapid results.
Marketing should learn from itself
Machines will not replace humans
From VR pioneers to AI-driven marketing
Step by step, project by project — this is how mimo.ooo grew into a future-ready studio.
2015
The Beginning: Poland’s Cinematic VR Pioneer
mimo.ooo was founded with the ambition to blend storytelling with emerging media technologies. In its first year, the studio produced the pilot of “Mismatched”, Poland’s first Cinematic VR series, developed simultaneously in traditional and immersive formats. The team also developed a custom VR camera and proprietary V360 player.
2016-2017
Innovation in Storytelling and Technology
The studio focused on R&D for 360° storytelling and VR postproduction. It completed the full “Mismatched” series (5x5’) and experimental documentaries like “Under Ice”, which submerged a 360 camera into a frozen lake. mimo.ooo produced Poland’s first Cinematic VR commercial – “Carrefour Napoleon VR”, and opened the country’s first VR cinema at Multikino Złote Tarasy.
2018
Theatre in VR and VR Cinema Network
Co-producing the 90-minute “G.E.N VR” with director Grzegorz Jarzyna, mimo.ooo pushed the boundaries of immersive storytelling. The studio also expanded the MultikinoVR by Samsung network in Poland, creating the first chain of dedicated VR cinemas in Europe.
2019
Collaboration with Discovery and Launch of VRcity
Partnering with TVN and DiscoveryVR, mimo.ooo produced “Woman on the Edge of the World VR” and “Old Jerusalem”, two 20-minute immersive documentaries. The studio also launched its VR distribution brand VRcity.
2020
First Use of AI: IKEA Bedroom Configurator
A landmark project: mimo.ooo built a cloud-based bedroom planner for IKEA, integrating AI for the first time in its history. A Python-driven Excel matrix processed 850,000 input variants to produce 16.5 million output options, creating a fully interactive configurator. The system included photorealistic 4K 3D models, immersive UX, and cross-country collaboration.
2021
XR Worlds and Interactive Experiences
mimo.ooo launched Virtual Revolution, a VRChat-connected immersive world and hosted a rave party inside it. It organized Poland’s first XR festival and developed campaigns for PMI, IQOS, CCC, KIR, and more.
2022
Scaling AI and Media Automation
The studio began development on two VR documentary projects: “Via Dolorosa” and “The Way of the Cross”. It also introduced an AI-powered holiday card generator for KIR and created a report series on the fourth industrial revolution for player.pl.
2023
AI Meets Broadcast
mimo.ooo produced the world’s first AI-generated TV commercial for Adamed’s Maxon Forte, featuring Max, an AI-generated seduction coach. The studio also co-led production on “The Way” – an animated VR educational series merging AI, XR and cultural storytelling.
2024
Benchmark Year in AI-Driven Content
mimo.ooo delivered a 6-part AI-generated Black Week campaign for Komfort, balancing automation and emotional storytelling. It also produced the “Komfort – Satisfaction” campaign – blending motion capture, Unreal Engine 3D, and AI-generated visuals, setting a new benchmark in hybrid production. For Orlen, it reinvented product photography by combining traditional shots with AI-generated backgrounds. The team also launched the Content AI Creator platform – a step toward full campaign automation.
They took the leap and leveled up
See how our partners unlocked smarter marketing, faster.
Global campaign assets delivered in just 2 weeks.
“The spot produced by mimo.ooo perfectly captured the spirit of our transformation from BaseLinker to Base. Thanks to AI, we completed it in just two weeks without compromising quality. We received a full set of materials in multiple formats, ready for global communication across all channels. This was crucial for our international expansion."
Capturing the DNA of Mobile Vikings
Our collaboration with mimo.ooo allowed us to fully harness the potential of AI, creating assets that perfectly capture the DNA of Mobile Vikings—a community-driven, alternative brand. We received a complete set of ads, photos, and a tool for generating graphics—all produced entirely with AI.
Brand visuals. Zero photoshoots. Full control.
mimo.ooo revolutionized our branding process. Instead of organizing an expensive photoshoot, we received a complete set of AI-generated visuals — from HR Magic brand graphics to profile photos of the founders. This solution not only saved us time and budget but also gave us full control over every detail of our image.
100 brand visuals in 1 quarter. One consistent story.
Working with mimo.ooo was a bullseye. They created a complete AI-powered brand strategy for Lawendowa Klinika — from rebranding to social media management. I especially value the introduction of our brand hero, who became the face of our clinic across all digital touchpoints. Over 100 generated graphics in a single quarter is a level of efficiency we could never reach with traditional methods, all while maintaining top quality.
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